Advertising and Promotion : An Integrated Marketing Communications Perspective (Record no. 290174)

000 -LEADER
fixed length control field 00459nam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180526b2016 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-125-9026850
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George. E
245 ## - TITLE STATEMENT
Title Advertising and Promotion : An Integrated Marketing Communications Perspective
250 ## - EDITION STATEMENT
Edition statement 9th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc McGraw Hill Education,
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Extent 1016p;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication Process;
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type General Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Date acquired Full call number Barcode Date last seen Koha item type
        Gulbarga University Gulbarga University 2018-05-26 659.1 BEL 142961 2018-05-26 General Books
        Gulbarga University Gulbarga University 2018-05-26 659.1 BEL 142962 2018-05-26 General Books
        Gulbarga University Gulbarga University 2018-05-26 659.1 BEL 142963 2018-05-26 General Books

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