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Advertising and Promotion : An Integrated Marketing Communications Perspective

Belch, George. E

Advertising and Promotion : An Integrated Marketing Communications Perspective - 9th - New Delhi: McGraw Hill Education, 2016 - 1016p;

ISBN: 978-125-9026850

Subjects--Topical Terms:
Communication Process;

Dewey Class. No.: 659.1 / BEL

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