ADVERTISING N PROMOTION
SHAH,
ADVERTISING N PROMOTION - 1020 p.
The book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising
9780071322812
7,188
ADVERTISING N PROMOTION - 1020 p.
The book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising
9780071322812
7,188
