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ADVERTISING N PROMOTION

By: SHAH [A01].
Material type: materialTypeLabelComputer fileDescription: 1020 p.ISBN: 9780071322812.Online resources: Link to access the E-book Summary: The book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising
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E-Books E-Books Gulbarga University
Available EBK0125

The book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising

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