| 000 | 00459nam a22001577a 4500 | ||
|---|---|---|---|
| 008 | 180526b2016 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-125-9026850 | ||
| 082 |
_a659.1 _bBEL |
||
| 100 | _aBelch, George. E | ||
| 245 | _aAdvertising and Promotion : An Integrated Marketing Communications Perspective | ||
| 250 | _a9th | ||
| 260 |
_aNew Delhi: _bMcGraw Hill Education, _c2016 |
||
| 300 | _a1016p; | ||
| 650 | _aCommunication Process; | ||
| 942 | _cBK | ||
| 999 |
_c290174 _d290174 |
||