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1. Cases In Marketing Management and Strategy

by Quelch, John. A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice hall, 1996Availability: Items available for loan: Gulbarga University [Call number: QUE ] (1).

2. Consumer Behavior

by Ian & Fenwick and John A Quelch | Fenwick, Ian & Quelch, John A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Allyn & Bacon, 1984Availability: Items available for loan: Gulbarga University [Call number: 658.8342, FEN ] (1).

3. Marketing Management: Text and Cases

by Lal, Rajiv [A01] | Quelch, John [A01] | Rangan, V [A01].

Edition: 1Material type: computer file Computer file; Format: electronic Online access: Link to access the E-book Availability: Items available for loan: Gulbarga University (1).