TY  - BOOK
AU  - Stanton, William. J. 
AU  - Etzel, Michael. J.    Walker, Bruce. J. Edition    10th Ed. 
TI  - Fundamentals of Marketing 
SN  - 0070610150 
U1  - 658.8 STAE  
PY  - 1994///
CY  - New York
PB  - McGraw Hill, Inc
ER  -