TY  - BOOK
AU  - Belch, George. E
TI  - Advertising and Promotion : An Integrated Marketing Communications Perspective 
SN  - 978-125-9026850
U1  - 659.1 
PY  - 2016///
CY  - New Delhi
PB  - McGraw Hill Education, 
KW  - Communication Process;
ER  -