TY - DATA AU - APPLEGATE TI - CORPORATE INFORMATION STRATEGY SN - 9780071337649 N2 - The text is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT UR - http://mcgrawhilleducation.pdn.ipublishcentral.com/product/corporate-information-strategy ER -