TY  - DATA
AU  - CHIPLUNKAR
TI  - PRODUCT CATEGORY MANAGEMENT
SN  - 9781259000362
N2  - This book throws light on the intricacies of ‘product category management’ as a strategic issue in organized retail. With its approach and coverage, it will be useful for the students pursuing specialized courses in retailing, as well as entrepreneurs and professionals in this sector
UR  - http://mcgrawhilleducation.pdn.ipublishcentral.com/product/product-category-management
ER  -