TY  - DATA
AU  - PRADHAN
TI  - RETAIL MERCHANDISING
SN  - 9780071322577
N2  - This book aims at giving the basic knowledge of buying and merchandising function to the students of retailing management. It has been written in a simple manner to aid easy comprehension of the underlying theory and concepts. It provides a good foundation in the subject, keeping in view the industry practices in India
UR  - http://mcgrawhilleducation.pdn.ipublishcentral.com/product/retail-merchandising
ER  -