TY  - DATA
AU  - NARGUNDKAR
TI  - MARKETING RESEARCH 3E
SN  - 9780071322423
N2  - The book is written in application oriented manner and the use of case studies with SPSS component enhances the worth of this work not only for the MBA students, but also for marketing research practitioners
UR  - http://mcgrawhilleducation.pdn.ipublishcentral.com/product/marketing-research-3e
ER  -