00723 m a2200169 44500
XX-XxUND
s2008 xx |||||||||||| ||||und d
9780071322812
7,188
XX-XxUND
XX-XxUND
A01
SHAH,
ADVERTISING N PROMOTION
1020 p.
The book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising
http://mcgrawhilleducation.pdn.ipublishcentral.com/product/advertising-n-promotion
Link to access the E-book
0
0
0
0
GUL
GUL
2015-12-14
0
EBK0125
2015-12-14
2015-12-14
EBK
281611
281611