RURAL MARKETING
DOGRA
creator
A01
software, multimedia
xx
2007
und
400 p.
Rural Marketing strives to build concepts by discussing the practices followed by rural marketers and linking them with the theory. It discusses how the students of marketing can tap the opportunity in the advancing Indian rural economy as also the need, perforce, to move to a new turf because of maturation of urban markets. In-depth data- and case-based analysis of the various aspects of rural marketing makes the treatment real-world and interesting
9780071338141
http://mcgrawhilleducation.pdn.ipublishcentral.com/product/rural-marketing
http://mcgrawhilleducation.pdn.ipublishcentral.com/product/rural-marketing
XX-XxUND