TY  - DATA
AU  - CRAVENS
TI  - STRATEGIC MARKETING 8E
SN  - 9780071338035
N2  - It is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix
UR  - http://mcgrawhilleducation.pdn.ipublishcentral.com/product/strategic-marketing-8e
ER  -