TY  - DATA
AU  - MURPHY
TI  - EFFECTIVE BUSINESS COMM(SIE)
SN  - 9780071322409
N2  - This text will help develop communication skills needed by those aspiring to become effective communicators as business managers. Students of postgraduate and undergraduate students of business management/administration will find the book most useful. It is based on sound academic principles, real-world examples, and research. Apart from discussing written and oral communication like letters, memos, presentations and reports, the text also highlights the importance of nonverbal communication, message design, and intercultural communication in the global context. The text's modular design offers flexibility, because of which it can be used in business communication courses of various durations
UR  - http://mcgrawhilleducation.pdn.ipublishcentral.com/product/effective-business-commsie
ER  -