TY  - BOOK
AU  - Chunawalla, S A 
AU  - Sethia, K C 
TI  - Foundations of Advertising Theory and Practice 
SN  - 8174933220 
U1  - 659.1 CHU  
PY  - 1997///
CY  - Mumbai
PB  - Himalaya
KW  - Advertising Management
ER  -