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MARKETING MANAGEMENT 4E

By: SAXENA [A01].
Material type: materialTypeLabelComputer fileDescription: 904 p.ISBN: 9780071322751.Online resources: Link to access the E-book Summary: This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effecti
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E-Books E-Books Gulbarga University
Available EBK0122

This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effecti

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