MARKETING MANAGEMENT 4E (Record no. 281608)

000 -LEADER
fixed length control field 00724 m a2200169 44500
003 - CONTROL NUMBER IDENTIFIER
control field XX-XxUND
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s2009 xx |||||||||||| ||||und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071322751
037 ## - SOURCE OF ACQUISITION
Terms of availability 7,500
040 1# - CATALOGING SOURCE
Original cataloging agency XX-XxUND
Transcribing agency XX-XxUND
100 1# - MAIN ENTRY--PERSONAL NAME
Relator code A01
Personal name SAXENA,
245 1# - TITLE STATEMENT
Title MARKETING MANAGEMENT 4E
Remainder of title
300 ## - PHYSICAL DESCRIPTION
Extent 904 p.
520 ## - SUMMARY, ETC.
Summary, etc. This edition on the well known text book on Marketing Management lives upto the promises of its earlier editions. Additionally, factoring in the market downturn of 2008-2009, it focuses on innovations required in product, processes and systems for effecti
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://mcgrawhilleducation.pdn.ipublishcentral.com/product/marketing-management-4e">http://mcgrawhilleducation.pdn.ipublishcentral.com/product/marketing-management-4e</a>
Public note Link to access the E-book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Barcode Date last seen Price effective from Koha item type
&nbsp; &nbsp; &nbsp; &nbsp; Gulbarga University Gulbarga University 2015-12-14 EBK0122 2015-12-14 2015-12-14 E-Books