Perspectives on strategic marketing managemen_t (Record no. 211271)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00358nam a2200109Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140917b1983 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8, KER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roger A Kerin and Robert A Peterson |
| 245 ## - TITLE STATEMENT | |
| Title | Perspectives on strategic marketing managemen_t |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Ally and Bacon, |
| Date of publication, distribution, etc. | 1983 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A Peterson, Robert A |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management | Gulbarga University | Gulbarga University | 04/05/2008 | 658.8, KER | 52043 | 20/06/2014 | 20/06/2014 | General Books |
