RETAIL MERCHANDISING
PRADHAN,
RETAIL MERCHANDISING - 236 p.
This book aims at giving the basic knowledge of buying and merchandising function to the students of retailing management. It has been written in a simple manner to aid easy comprehension of the underlying theory and concepts. It provides a good foundation in the subject, keeping in view the industry practices in India.
9780071322577
4,020
RETAIL MERCHANDISING - 236 p.
This book aims at giving the basic knowledge of buying and merchandising function to the students of retailing management. It has been written in a simple manner to aid easy comprehension of the underlying theory and concepts. It provides a good foundation in the subject, keeping in view the industry practices in India.
9780071322577
4,020
